MEET RACHEL: ONE OF QP'S CANDIDATES AND BRAND MANAGER AT UNIVERSAL MUSIC GROUP
September 1st, 2014
Rachel, one of our luxury brand candidates talks to QP about how
she landed a top media job and her experiences along the way.
How did you get in to the
world of media and entertainment?
I moved form Tokyo to Shanghai in 2007 because
there was something incredibly opportunistic in the air. Shanghai was at
the first stages of undergoing a very ambitious and aggressive development.
The infrastructure, business, culture, thinking, fashions...everything
was just evolving and changing at a "over night" pace and I
wanted in on it. I was able to get into one of the largest
media companies in Asia to work on the multi national clients that were
interested in coming to China or expanding in China. It was a sense of
adventure that took me to the right place at the right time and a huge
"fake it till ya make it" ability. I loved media, advertising
and live events, and Shanghai had the right circumstances for me to jump in. So
What do you love most about your job?
When it all comes together- the right brand with the right artist
with the right campaign.
You can create something new for fans and customers and that is really
exciting. Its a good moment to see how something you helped create
reaches fans and brings something entertaining and hopefully memorable into
peoples lives. Brand partnership is a very important part of the music industry
today and to be able to bring in new streams of revenue and support
for our artist - so they can keep doing what they do , which is creating
music for us all to enjoy, is a rewarding job and makes all the challenges
What do you think makes a
able to diffuse negativity and "crisis", be decisive, good
with negotiations and always let people know where they stand and let people
know that they are doing a great job. And for the 7 years in China-
have a great sense of humor and ability to just roll with it.
anecdotes you can share with us?
I was once stuck in an elevator for 10 minutes with Kenny G in the
Ticketmaster building in shanghai. Elevator music came to life!
Who/what has been your greatest
influence in your career?
would be Albert Lefter, the Founder of Ticketmaster. I was fortunate
to meet him when he came to China for the 2008 Beijing Olympics. I admired
his sheer passion and drive he had for the business. He started
the business with the idea of sharing his love for arts, culture and
entertainment with others. That joy may have lost a bit along the way but
getting to know him and hear his stories helped me realize and share his love
for the entertainment business, and that has meant a lot to me. He has been an
integral part of my career and life in general and I am proud to call him my
mentor and my friend.
What are your top tips for
success in your field?
to be able to handle "no’s.” Most of the time things will not work
out the way you want or plan. The more flexible and malleable you
are the better. I have found it is important to find ways to
view things differently, approach from different angels and get
creative with how things may work. Eventually, it will work but you
can't walk away on a good idea and you cant allow a no to ever be disheartening.
Perseverance is vital!
What is your biggest
challenge faced so far?
always a challenge to balance the expectations of when things will
happen and the reality of when they will happen. We live in a world
where people and business want fast results, especially with business
development but the right deals can take an excruciating amount of
time. Its about having patience and understanding that "not now but
not never" is an important mental attitude. That and getting
Chinese government permission to have 15 Ferrari's in the forbidden
square in Beijing for an Enio Morricone concert. It happened , looked
and sounded amazing but I wouldn't try that again.
(Actually yes I would)
What are three things
you couldn't do without?
support and understanding I have had from my family over the years, Music, and